If you follow digital marketing, you know Google’s Head of Search Spam, Matt Cutts, will often announce major algorithm changes before they happen. Years ago, he made those announcements on his blog but, over the past few years, the most useful comments have come during his live presentations. His participation in this year’s SMX West panel session, “The Search Police“, was no different – there’s going to be another “Penguin” algorithm update, and it will likely be one of the hottest topics of discussion in 2013. Continue reading
Google’s announcement that they are launching same day shipping is interesting and strategic given the emergence of Amazon as a likely reason for why impressions may be on the decline for some retailers in Google paid search. This was pronounced in this past 4th Quarter, and it’s most likely due to searchers moving to Amazon and, to a lesser extent, mobile apps to initiate their shopping.
Amazon has been building the infrastructure to offer same day shipping with the goal of eventually making this the norm as a shipping option. It is likely that same day shipping won’t be widely in place for the upcoming Holiday, but it will be in use, for sure, with expansion imminent.
In part one of this post, we explored how Google Seller Ratings influence SEO. Here, we will present our baseline data.
Recent comments from Google’s Head of Webspam, Matt Cutts, have re-ignited conversations about the use of off-page factors in organic search rankings: ”…we don’t want low quality experience merchants to be ranking in the search results…” This makes it clear that merchant quality factors will soon be a bigger part in determining which sites rank well within search results. While many choose to wait and wonder what impact this change will truly have, PM Digital has decided to take a more pro-active approach by measuring rankings and Google Seller Rating data across multiple markets today for comparison with the same data set once the merchant quality update has been fully integrated. Our goal is to document the mean and median Seller Rating values for “top” sites in a market today vs. the future. Continue reading
There’s a famous story floating around the web about how, in 2010, website owner Vitaly Borker used “negative SEO” to improve organic rankings for his site. Put simply, when someone would complain about being sold knock-off eyeglasses through Borker’s site, he would harass and threaten the complainant relentlessly until they either gave up or escalated the issue to authorities. Because of this activity, mentions of Borker’s site on the web grew, building the volume of off-page buzz required to be a top ranking site within Google’s algorithm. It didn’t matter at all that the buzz was negative – Google rewarded the site with rankings regardless. Continue reading
One of the most common technical issues our SEO team runs into with client sites is the presence of duplicate content. Over the past few years, this problem has been magnified by changes in the search engines’ algorithms, notably Google’s “Panda Update”.
In order to assist webmasters and site owners, a special HTML tag was created to help specify which version(s) of duplicate content should be considered the unique or authoritative version.
Enter the “canonical” tag.
With 31 days, 2012 had the longest possible shopping season! And during this long season some clear growth trends emerged around key shopping days, including a move towards mobile and a record $1.46 billion dollars being spent online during Cyber Monday.