Job security and a disconnect between consumer confidence and consumer spending loom unpredictably over year-end holiday sales, but significant opportunities remain for marketers to optimize ROI and grow demand.
After months behind doors with our analysts and technology group building out potential new bid management algorithms and rules, this is the time of year when we start testing and tweaking our hypotheses for Holiday. This annual rite is both a quantitative and emotional climb to Black Friday where we can better forecast Holiday sales demand. August and September’s economic data is a head-spinner when comparatively evaluating it versus 2008. Historically, post-recession economic indicators are more predictable relative to buying behavior than times that are in rapid decline as were August and September 2008.
As the next installment in our ongoing review of resources for online marketers, below is Part 2 of our Keyword Research Tools Guide. 
