http://blog.pmdigital.com/2009/10/advanced-paid-search-metrics-for-retailers Mon, 21 Nov 2011 17:06:07 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://blog.pmdigital.com/2009/10/advanced-paid-search-metrics-for-retailers#comment-89 Brand Direct Marketing: Liberation! | PM Digital Blog Wed, 19 May 2010 19:25:35 +0000 http://blog.pmdigital.com/?p=1195#comment-89 [...] With a tough economy, consumer evaluation of value and choice is ruthless and no one’s rushing their decisions.  Advertisers have rightfully tightened their spending, including in their search programs.  Net income and cash flow are the priorities and search has become the profit workhorse.  Cookie-length conversations came back into vogue earlier in the year since many marketers chose to tighten them for fear of over-spending.  But, scale is always the challenge.  PM Digital’s President, Suzy Sandberg, acknowledged the same in her blog post last week. [...] [...] With a tough economy, consumer evaluation of value and choice is ruthless and no one’s rushing their decisions.  Advertisers have rightfully tightened their spending, including in their search programs.  Net income and cash flow are the priorities and search has become the profit workhorse.  Cookie-length conversations came back into vogue earlier in the year since many marketers chose to tighten them for fear of over-spending.  But, scale is always the challenge.  PM Digital’s President, Suzy Sandberg, acknowledged the same in her blog post last week. [...]

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