Apple recently announced that over 1 million iPads have been sold in the first 4 weeks of U.S. availability. With media fervor subsiding and novelty wearing off, we were interested in better understanding how iPad users are browsing the web. Listed below are three observations related to iPad traffic stats gleaned from some of our retail clients. It’s important to note that individual marketers show variations in the amount of visits from iPad browsers, so your mileage may vary.
iPad is rapidly gaining share in terms of site visits. With just a few weeks of availability, the iPad has shown rapid growth and in some cases, has overtaken more established mobile devices in terms of visits. While iPad visits make up a small proportion of total site visits (typically less than 0.5%), this fast growth shows promise. Whether this rapid growth rate can be sustained in the longer term remains to be seen.
Omniture SiteCatalyst is a popular and extremely customizable web analytics platform. Marketers new to 
Google Webmaster Tools is a free service that provides diagnostic reports and tools for improving a site’s visibility on Google and other search engines. While it focuses on technical aspects of search engine crawling and is aimed at webmasters and SEO practitioners, it also contains several features and reports of particular interest to online marketers. Listed below are three features of 
Most online marketers are comfortable with the measurement and metrics behind traditional click-based programs like paid search. Less rigorously measured and discussed is activity from social media sites like user-generated links and comments placed on sites like Twitter, Facebook and StumbleUpon. While social media as a channel presents unique challenges to measurement, there are several tactics marketers can take to start measuring the impact of social media on their business.