PM Digital Is Fastest Growing Search Engine Marketing Agency

Posted on May 19, 2010 by PM Digital

PM Digital has placed in the top five search engine marketing agencies in the 2010 edition of Internet Retailer’s Top 500 Guide of the largest retail websites in the U.S. and Canada. The agency also achieved the greatest year over year growth of 125 percent, adding ten of the top retail clients for a total of eighteen –- more than any other search engine marketer.
 
PM Digital’s eighteen retail clients, which include Bloomingdale’s, Spiegel, and The North Face, among others, together earned more than $4.4 billion in online sales in 2009.

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Facebook’s Open Graph: Pros, Cons and the Future

Posted on May 10, 2010 by PM Digital

PM Digital bloggers weigh-in on Facebook’s Open Graph.

Marketing Opportunities vs. Privacy

Suzy Sandberg:  When I first heard the details of Open Graph, I immediately went into Facebook to turn the feature off.  Facebook went with a pre-checked box to enable the Open Graph feature which requires unchecking to opt out.   We’ve seen this before — a Facebook platform change with privacy implications where the user must seek out and select new privacy settings in the application to undo a new feature.

Open Graph is getting buzz for two reasons:  one is its ability to socialize the internet in a new, unique way.  The other is the emergence of new privacy concerns, of which Facebook has already had its share of in the past.  Are the benefits of Open Graph really worth the positive buzz?  And/or how much of the privacy concerns are just noise?

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What the iPad Means for Marketers

Posted on April 13, 2010 by PM Digital

Now that we’ve have had a week to put the new iPad through its paces, we asked our PM Digital bloggers for their thoughts on the device with an eye to its potential for marketers.  Below are some of their initial impressions and takeaways.


OS4 Will Make the iPad Truly “Magical and Revolutionary”

Chris Paradysz:  OS4 will have multi-tasking capabilities.  Now, I love the iPad.  I can be excited about any great technology, but it should fulfill the hope I had back when I blogged about it earlier in the year that it will create an intimacy bond between content and users.

Music, video, words, pictures should no longer be disconnected from touch and feel.  The iPod and iPhone didn’t transform this connection with people (consumers).  With the portability, size and weight of the iPad well-suited to most people’s hands and laps, it can easily move from one position to another and from one person to another.

From a marketing pov, this creates a new experience sensation and viral ability that prior e-readers have failed to deliver.  Within an app or the internet, an advertiser can deliver a rich brand or offer experience, not just ink on “paper”.   With the iAd and technology infrastructure to support it, I have two questions:  1) how soon will it be before Apple starts up an advertising agency; 2) will a new SNL Apple skit be on this Saturday night?


A Must-Have Device You Didn’t Know You Needed

Suzy Sandberg: Just to get this out of the way, YES, the iPad does look like a giant iPod Touch. (iPad owners, I feel your pain on this relentless comment).  And since I can’t strap the iPad to my arm when I go running, I do still need my iPod Touch. And I still need my laptop since the iPad has limitations (no USB for one). I also have/need a cell phone until/unless Verizon ever actually does get the iPhone.

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Upcoming PM Digital Industry Events

Posted on February 9, 2010 by PM Digital

PM Digital will be at a few of the upcoming retail and search engine marketing shows. If you’re going to any of these, we’d love to see you. Please stop by!

Here is the information on where we’ll be:

February 22-24, we will be at eTail West 2010 in Palm Desert, CA. Our booth is #11.

March 2-4, we will be at SMX West in Santa Clara, CA. Our booth is #310.

March 10-12, we are a sponsor at the Spring NEMOA conference in Boston, MA.

March 22-26, we will be at the Search Engine Strategies conference in New York City. Our booth is #215.

As with every conference and exhibition we attend, our focus is clear…to learn more about the industry trends, and to see our clients and business partners. If you are unable to attend any of these shows, we’ll be sure to pass along any insights or important information we learn from each conference.

Safe travels and hope to see you there!

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DMNews Interviews Chris Paradysz on Marketing Trends for 2010

Posted on December 29, 2009 by PM Digital

DMNews recently interviewed Chris Paradysz, CEO, PM Digital, and asked him to elaborate on the some of the key trends he saw for direct marketers in 2010.  The original DMNews interview can be found here.

DMNews: Search marketing continues to command the lion’s share of online budgets. How will we see that channel evolve this year?

Chris Paradysz: Consumers have radically improved their search and online sophistication as a result of having less cash but still buying what they need to live, feed and clothe their families, pay their bills, enjoy their passions and manage their health.  Search phrases are more targeted because they know more about how to get what they’re looking for.

DMNews: Does that make it more competitive for marketers?

Chris Paradysz: Definitely. Consumers are only willing to pay for the value they perceive and no more.  If they don’t like what they’re offered, they click away to a place where they can get it at the price they want.  From better targeting at the shopping engines to features like private sale sites, the top retailers are adapting. At the same time the squeeze is on consumers, the search engines have brought enormous changes to their technologies.  With the newly released Google Caffeine, for instance, posts from YouTube, Facebook, Twitter and other social media are getting instant, top billing bringing an even more urgent real-time experience to searchers.

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Official Microsoft-Yahoo Partnership Site Launches

Posted on July 31, 2009 by PM Digital

microsoft-yahooMicrosoft and Yahoo have created a joint website with details on the Bing/Yahoo partnership from each company’s perspective.  The new website is at www.choicevalueinnovation.com/thedeal.

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The Microsoft-Yahoo Deal: Chris & Suzy Square Off

Posted on July 30, 2009 by PM Digital

PM Digital’s CEO Chris Paradysz and President Suzy Sandberg tackle five questions surrounding the Microsoft-Yahoo partnership:

  • Will Microsoft-Yahoo be competition for Google?
  • Will this be a positive deal for advertisers?
  • Will this be a positive deal for consumers?
  • What does the combination bring that’s unique?
  • What are the challenges of the Microsoft-Yahoo combination?

Below is a lively discussion – with occasional disagreement — regarding this groundbreaking news.

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