Category Archives: Web Analytics

New Marketing Channel Reports in Omniture SiteCatalyst

Posted on October 11, 2010 by Anthony Avolio

Late this summer, Adobe announced new Marketing Channel reports for SiteCatalyst that significantly improve upon the traffic source reporting available within the tool. The new reports provide a more unified view of how your various marketing channels are performing relative to one another under the same allocation rules.  For example, the report allows you to see how the performance paid channels like Email and Paid Search stack up against organic sources like Direct Load and Natural Search.  The new reports also allow you to compare performance under first- and last-touch allocation rules.

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Using Web Analytics to Troubleshoot Weak Sales

Posted on July 8, 2010 by Suzy Sandberg

Every year during the week of 4th of July, we hear from a handful of retail clients that demand is unusually low.  The initial suspicion is that there is a problem with the online marketing campaigns adversely affecting sales.  After noticing a fairly consistent pattern over time, we have learned that there’s usually not a problem with the campaigns. Rather, our experience has shown that consumer interest is unusually low this week.  Vacations, travel, entertaining, the beach, and the heat are likely reasons.  Apparel retail is at the tail end of the summer stock, with most merchandise on sale and Fall lines not yet in.  Back to school is still a week or two away.  Basically, in the past, this particular week has seen a deep loll in consumer interest in shopping.

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Measuring Organic Sitelink Activity

Posted on March 18, 2010 by Anthony Avolio

Sitelinks are the extra internal links that appear with some natural search results.  In addition to drawing more attention to a search result, these links are helpful to visitors that want to jump directly to a particular section of your site.  Organic SitelinksDespite the recognized value of having sitelinks, few organizations measure their popularity or effectiveness.  This post walks through how to use your web analytics solution to measure organic sitelink performance.

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3 Tips for Measuring Marketing Efforts in Omniture SiteCatalyst

Posted on September 17, 2009 by Anthony Avolio

UPDATE: In Summer 2010, Adobe released a new Marketing Channels report feature in SiteCatalyst that addresses some of the issues below.  Please check out our blog post “New Marketing Channel Reports in Omniture SiteCatalyst” for an overview of this new enhancement.

Omniture SiteCatalyst is a popular and extremely customizable web analytics platform.  Marketers new to SiteCatalyst are sometimes surprised that the default traffic source and campaign reports don’t always summarize activity in a manner that they’d like to see results.  Below are 3 suggestions to consider related to traffic source measurement before setting up or enhancing your SiteCatalyst implementation.

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