Tag Archives: Application Programming Interface

CSEs and APIs

Posted on August 18, 2009 by Jeffrey Cohen

APIs have been helping businesses interact with other businesses for years, and they are supercharging the way consumers interact via the web.  In simple English, an API, or application programming interface, lets websites make their content easily available to other web developers, who can import it, display it on their own sites and combine it or “mashup” with other material.  Resurrected during the Web 2.0 boom, some of the most frequently used APIs today include Google Maps (probably one of the most utilized), YouTube, Facebook and Twitter.

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A Look at Social Media Measurement

Posted on August 11, 2009 by Anthony Avolio

SocialMediaLogosSmMost online marketers are comfortable with the measurement and metrics behind traditional click-based programs like paid search.  Less rigorously measured and discussed is activity from social media sites like user-generated links and comments placed on sites like Twitter, Facebook and StumbleUpon.  While social media as a channel presents unique challenges to measurement, there are several tactics marketers can take to start measuring the impact of social media on their business.

Outbound links. If your site includes a social bookmark or sharing tool, measuring usage of this tool can help answer…

  • Which social sites are my customers using to share my content?
  • Which types of content are customers sharing most?  Should frequently shared content be more prominently featured?
  • What type of customer is sharing content on social media outlets? Is your business benefiting from this?

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