Google Commerce Search is the latest addition to a formidable merchant-centric tool set.
I spend more time every week thinking about Google than I play with my kids. I know, that is a sad declaration on the state of my life, but, Google keeps expanding its universe, and I still have the same number of kids.
I know that I am forgetting a few things here, but Google has its fingers in an enormous portion of the merchant marketing pie:
- Google.com: Google controls the presentation layer before a searcher makes a click.
- Maps: Google controls who and what shows up where for local search.
- Google Affiliate Program: Yup, you heard that right, you can do affiliate programs through Google now.
- Google Shopping: A free (for now) comparison shopping engine.
- Google Checkout: Google wants to be your transaction partner.
- And starting today, Google has unleashed Google Commerce Search.