PM Digital’s CEO Chris Paradysz and President Suzy Sandberg tackle five questions surrounding the Microsoft-Yahoo partnership:
- Will Microsoft-Yahoo be competition for Google?
- Will this be a positive deal for advertisers?
- Will this be a positive deal for consumers?
- What does the combination bring that’s unique?
- What are the challenges of the Microsoft-Yahoo combination?
Below is a lively discussion – with occasional disagreement — regarding this groundbreaking news.