Last week, Google launched Google Instant which updates search engine results as you type. It is a dynamic, engaging search presentation, and it changes the Google user experience dramatically. It is the biggest change in search in years.
So, onto the facts:
FACT: Google Instant is cool. It is the best eye candy that search has ever had. Never before has search been so interesting to look at and engage.
FACT: Because of the dynamic nature of the results presentation, Google Instant makes you pay attention to what is happening on the result pages. Chances are, you will see a compelling search result even before you have finished typing your query.
We’ve written before about third-party 
Finally, amid the fierce competition in direct marketing, those who create and tell the stories — the imaginative creative voices — are gaining back their seat at the solution table. And, they should. Media, marketing, technology. None of it will spark interest if consumers are not first engaged, then captivated. It’s the work of the designers, the writers, the artists, that capture that moment.
Marketers love control. We crave it. We want to own the discussion. Setting the parameters of the interactions that our brands have with our consumers is our professional mission.
which facilitates the remarketing. When a visitor comes to the website and leaves without taking the desired action (buying, inquiring, etc), the person will be subsequently shown display (or text) ads in an effort to lure the person back to the site. These ads will follow the person around the internet provided that the sites they visit are within Google’s network. The size of Google’s network is on par with that of the other big ad networks, so from an audience perspective, the reach is competitive.
Today, with a digital marketing industry that’s grabbing new and existing ad dollars, these words carry a truth that could solve the dominant online advertising challenge, that is how to bring the economics of targeting precision to display media. With the SEM and SEO industries maturing and their ability to grow sales naturally constrained by the limitation of consumer demand, this could be the old-guard display advertising’s missing ingredient. 
