In 1971, The Who released a great album, Who’s Next, and Track #7 is the classic “Going Mobile”. Who would have known that Pete, Roger and the gang were actually predicting the great mobile explosion of 2010?
From 3G enabled smartphones to ubiquitous WiFi-enabled laptops to the looming iPad, the internet is going mobile. I know that this isn’t really breaking news (I was involved in a mobile internet project launch in 2000), but now the mobile explosion is here. The question at hand is how do marketers take advantage of mobile and how do consumers use mobile.