From 3G enabled smartphones to ubiquitous WiFi-enabled laptops to the looming iPad, the internet is going mobile. I know that this isn’t really breaking news (I was involved in a mobile internet project launch in 2000), but now the mobile explosion is here. The question at hand is how do marketers take advantage of mobile and how do consumers use mobile.

Our clients run the gamut from publishers to non-profits to retailers and back again, and mobile comes up in lots of discussions. Here are a few strategies that I see for marketers and mobile in 2010:

• Location Search Is Growing Rapidly – If you have physical locations, ensure that the search engines know where they are. Check out your listings in the search engines to make certain that they are correct…they aren’t always. Take that step and know that you will show up in local searches.
• Mobile Web Pages – Make sure that your site renders properly on smartphones. I am not sure that I would be spending any time on WAP these days, but grab an iPhone or a BlackBerry and make sure that your site renders appropriately. If not, get your developers on the phone. There are dozens of easy ways to ensure that your site is readable…just check it out to make sure.
• Understand the Intent of Your Mobile Consumer- When a consumer is looking for information on the go from you, what are they after. Rarely will it be long and involved. Create content for mobile devices that is bite-sized and easily actionable. Think easy and fast.  Short forms and a click to call button are good places to start.
• Experiment – Nothing in mobile is set in stone. Feel free to experiment a little bit. Try something new, test it and refine. And repeat. Consumers don’t understand truly what they want out of their mobile experience yet, and you are probably unsure how to get going yourself. So test something new. You will learn fast that way!

Mobile is hot. The iPad will make it hotter. We are now, officially, an on-the-go-never-stopping-for-a-minute-except-to-update-our-facebook-status-from-some-expensive-handheld-device society. And you, marketers, need to be ready. Get going! It is going to be fun!

Tim Kilroy is Vice President of Natural Search at PM Digital.