Tag Archives: MediaHarbor

PM Digital Is Fastest Growing Search Engine Marketing Agency

Posted on May 19, 2010 by PM Digital

PM Digital has placed in the top five search engine marketing agencies in the 2010 edition of Internet Retailer’s Top 500 Guide of the largest retail websites in the U.S. and Canada. The agency also achieved the greatest year over year growth of 125 percent, adding ten of the top retail clients for a total of eighteen –- more than any other search engine marketer.
 
PM Digital’s eighteen retail clients, which include Bloomingdale’s, Spiegel, and The North Face, among others, together earned more than $4.4 billion in online sales in 2009.

Continue reading →

Posted in Online Marketing | Tagged , | 2 Comments

Advanced Paid Search Metrics for Retailers

Posted on October 25, 2009 by Suzy Sandberg

Ever wonder how competitors are able to achieve top rankings on otherwise unprofitable keywords?  It’s all in the metrics.

Paid Search Metrics

Consistent with Google’s 3rd Quarter Earnings and their outlook for 2010, paid search will receive ample 2010 budget dollars within the retail media mix.  Because of the efficiency and control paid search gives retailers in yielding sales at an acceptable ROI, most marketers will try to shift as many dollars as possible to paid search and away from less efficient sources.  In fact, if asked, most will say they would like paid search to be an even larger part of the mix, if only they could get more scale from the program.

The inability to get more scale out of paid search is sometimes confounding. Within merchandise categories, we frequently see certain retailers owning top spots for a wide swath of keywords which competitors can’t make work.  For example, the scale that Merchandiser B wants so badly is going to Merchandiser A, despite the fact that Merchandiser B is a category leader.  How does this happen?

Continue reading →

Posted in Paid Search | Tagged , , , , | 1 Comment