PM Digital has been leveraging content search much more than we had in the past, and we’ve found some great success there. Google’s content network, in particular, yields a massive amount of impressions which is desirable for advertisers looking for more scale from search (approximately 70% of internet users view content ads per month for 139 million impressions).
In the past year, PM Digital was fortunate to have Michelle Obama favor two of our clients’ clothes, and we leveraged linking those brands with Michelle Obama’s name and other relevant keywords within the content network, trying to make the most of the constant media mentions.
These campaigns yielded a significant amount of sales. Most advertisers, though, may not get the opportunity to link their brand to Michelle Obama, so can they still find success with content?