This year’s report on paid search performance underscores dramatic improvements for retailers in Holiday 2009 compared to 2008.
PM Digital’s 4Q & Holiday 2009 Rewind report has been released with a look at paid search performance for retailers during the 2009 holiday season. And as the study quickly points out, what a difference a year makes. With 12 months’ distance from the bleakness of late 2008—a season in which e-commerce holiday sales actually dropped—online shoppers in 2009 seemed ready to buy with a renewed commitment to enjoy the holidays.
While research firm comScore cited 5% growth for online retailers, PM Digital’s clients saw paid search demand grow 19% on average. Clicks, conversion and average order value were all up.