Tag Archives: SEO

Using Webmaster Tools to Optimize Online Marketing

Posted on August 27, 2009 by Anthony Avolio

Google_Webmaster_ToolsGoogle Webmaster Tools is a free service that provides diagnostic reports and tools for improving a site’s visibility on Google and other search engines.  While it focuses on technical aspects of search engine crawling and is aimed at webmasters and SEO practitioners, it also contains several features and reports of particular interest to online marketers.  Listed below are three features of Google Webmaster Tools that can help improve your marketing efforts.

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Outranking the Competition

Posted on August 5, 2009 by Suzy Sandberg

No matter the demographic, one of the most effective ways to reach consumers and drive business is through search engine strategies. Brands today are in a battle to keep their businesses growing and find ways to outshine and outrank their competition as hundreds of thousands of companies vie for top placement within search engines.Over the years, we’ve spoken to many marketers who aren’t sure how to navigate the complexities of search engine marketing campaigns. They want to reach new audiences and drive sales but don’t know how to work their programs to gain favorable results.

Below are solutions to five questions that can help you create efficiencies, improve spend and gain the upper hand with your SEM efforts.

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The Microsoft-Yahoo Deal: Chris & Suzy Square Off

Posted on July 30, 2009 by PM Digital

PM Digital’s CEO Chris Paradysz and President Suzy Sandberg tackle five questions surrounding the Microsoft-Yahoo partnership:

  • Will Microsoft-Yahoo be competition for Google?
  • Will this be a positive deal for advertisers?
  • Will this be a positive deal for consumers?
  • What does the combination bring that’s unique?
  • What are the challenges of the Microsoft-Yahoo combination?

Below is a lively discussion – with occasional disagreement — regarding this groundbreaking news.

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Breaking Through on Google’s Page 1

Posted on July 16, 2009 by Suzy Sandberg

Most advertisers aspire to be number 1 on paid search and number 1 on natural search with a particular focus on Google since it typically drives 80% of search-sourced sales.  Retailers in particular, though, may have noticed that for a wide array of products, Page 1 is actually dominated by Google Product Search listings and the CSEs, which push retailer-specific keywords down in the rankings, primarily affecting natural search listings.

Despite good intentions, there may be technical limitations, branding priorities and business rules that have prevented a retailer from optimizing their site well enough to jump over these sources.  You may have also recently noticed that Twitter, YouTube, blogs and Facebook are all bumping down traditional, retailer-specific natural search listings even further.

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