Our recent acquisition of SpinShark has enabled PM Digital to go deep with clients on new strategies for improving natural search and page rank. While pretty much any business benefits from outside counsel and perspective regarding SEO, there are also things that marketers can do themselves to gain insight on how to continually optimize their web properties for maximum exposure.
To that end, below are five easy-to-use SEO tools that we encourage any marketer to check out. And best of all, they’re all free!
1. SEOTools Back Link Analyzer
Back Link Analyzer quickly determines anchor text, page title and number of inbound links to a page. This is a great tool that gives you insight to how the page gets its visibility in search. Links are food for search engines, and this tool gives you an idea how satisfying your page (or a competitor’s page) is. We use this tool to inform our link building and search improvement activities.
2. Website Grader
True to its name, Website Grader attempts to “grade” the effectiveness of your website vs. competitors. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. This tool gives you a great way to objectively look at your page from a search perspective. It looks at all of the on-page elements that search engines look at and points out your weaknesses. Website Grader is a great tool that provides objective measurement with a no-nonsense result.