Tag Archives: YouTube

Social Marketing: Beyond the ROI

Posted on August 4, 2009 by Suzy Sandberg

The amount of social marketing conversations with clients has definitely proliferated over the past few months.  As a direct response agency, prior discussions usually started — and then died — when someone asked “but where’s the ROI model?”  Translated, this really means “it’s not trackable” and “I don’t get the metrics,” but considering that all of them — Facebook, Twitter, YouTube and others – are free, the ROI isn’t really questionable.  It wouldn’t take a lot of sales to offset the expense of maintaining even a limited social marketing presence.

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Search Sushi

Posted on July 23, 2009 by Tim Kilroy

We love sushi. Delicious, delectable, delightful…I could go on all day. But we are faced with a new challenge in the search world: search sushi. During Google’s Spring Searchology event, Google unleashed a bunch of new search options, allowing users to filter searches by media (video, forum, review, etc) and by time (all time, recently, past week, etc.) So this opens up all kinds of opportunities for search dominance. By leveraging time-sensitive content with tradition al well-linked content, you can really position yourself to cover all of the bases for search.

But as Marissa Mayer was introducing the 2009 version of Google’s Universal Search, she mentioned that it was like a “Bento Box” of search results.

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Breaking Through on Google’s Page 1

Posted on July 16, 2009 by Suzy Sandberg

Most advertisers aspire to be number 1 on paid search and number 1 on natural search with a particular focus on Google since it typically drives 80% of search-sourced sales.  Retailers in particular, though, may have noticed that for a wide array of products, Page 1 is actually dominated by Google Product Search listings and the CSEs, which push retailer-specific keywords down in the rankings, primarily affecting natural search listings.

Despite good intentions, there may be technical limitations, branding priorities and business rules that have prevented a retailer from optimizing their site well enough to jump over these sources.  You may have also recently noticed that Twitter, YouTube, blogs and Facebook are all bumping down traditional, retailer-specific natural search listings even further.

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